
Revel, the message of the patterns is more. Only a British framework four has faith in the word of the CEO of his company. While an employee in five (19) said having no confidence in his speech. Worse, the word-of-mouth, conversations around the coffee machine and the rumor are considered sources more reliable than official channels: less than 18 of white collar workers in the private sector rely on institutional communication tools such as intranet or internal letter.
These are the revelations of a survey conducted by Financial Dynamics (FD) strategic communications agency in London, unveiled exclusively at the "echoes". "In times of crisis, a dialogue based on trust is imperative, said Nina Mitz, President of FD in Paris.". Otherwise, a distance moved between leaders and employees.

A remote amplified revel by several scandals involving a CEO. The image of the controversy related to the Golden retirement of sir Fred Goodwin, ex-patron, Royal Bank of Scotland, or to his successor, Stephen Hester pay more recently which could collect, starting in 2009, 11.3 million euros for the Bank already bailed out by the State. "On the other hand, the world political, supposed to come to the rescue of the economic universe, has, in turn, be discredited by the expense scandal", said John Benson, founder of the Efinancialcareers financial recruitment site.
A delicate communication
Balance: the look of the teams on their boss is severe. Only 44 of them believe that the CEO or the Director General of their society behaves as a leader in this time of crisis. Similarly, less than 50 of them consider that the CEO has made it clear the path to follow to deal with the recession. "The underlying idea is that, in times of crisis, as in time of war, leaders must become strategists, tacticians." "However, it would appear in the eyes of the employees that the management is more accustomed to growth: 22 of employees believe that their pattern does not behave as a leader and 34 are ambivalent", continues Nina Mitz.
What feed concerns. Because, in the field, the stress is palpable. British Telecom to Barclays, the social plans are cycled through. And at a time when unemployment in Britain has reached its highest level since 1997 the country could count 3 million unemployed by 2010 , 39 of the polled fear of losing their job.
"It is urgent that the CEO streetscapes their business, said Nina Mitz.". The study reveals the desire of the overwhelming majority of employees to have more discussions face to face with their leaders. They must get more visible, more accessible and to involve their teams more. "The challenge is to size. For the time being, less than one worker in two (48) feels aware of the performance of its business. And 13 of white collar workers reported that their employer even has not cited the recession.
The discharge of leaders communicate is a delicate exercise: "If a pattern is fighting for the survival of his company, I can understand that it say not all truth to its employees." "One of the things which precipitated the collapse of Bear Stearns is the general belief that the Bank would collapse," says John Benson.
Nevertheless. "By failing in not responding to these concerns, warns study, employers could face démotivées teams (43), who would not hesitate to leave the ship if the opportunity presents itself (33).". However, "win the confidence of their teams is an easy thing when salary increases and bonuses are distributed, said Charles Watson, President and CEO of FD in London. Now, the leaders must roll up their sleeves.