When the France so ask the professionalsThe lowest affected in March major stock indexes is impressiveDespite signs of recovery the financial crisis is not to be finiteIn the Iraqi capital the danger is everywhereRio Tinto which has since October 2006 a 94 million units over the period 7 growth on a yearAnd agreements sometimes turn to neocolonialismSecond employer after the giant WalMart 655It is work competitiveness and better regulated worldRumours evoked Monday a difference of EUR 1Since the month of August, TMC is no longer only on the first step of the podium of the digital terrestrial television (DTT): for the first time, its rival W9, subsidiary of M6, has been playing with it to 2.6 of audience share. But for the Director General of TMC, Caroline Got, the supremacy of TMC is however not in issue. "Have not built a leadership on a month." "To be number one, he must enter it in the long term: TMC is the leader of the TNT for fifteen months", she launched Friday at the presentation of the grid of re-entry. The minigénéraliste which has the principal shareholder TF1 - the one finalized mid-June the purchase of the 40 owned by AB Group to control 80 of the capital - obviously wants to maintain its leadership. It has therefore placed the season 2009-2010 under the sign of the entertainment. With the menu: reality ("Moundir, adventurer of love"), of the variety shows and films. Side series, she did her shopping at American studios (Disney, Universal, etc.). Magazines remain "the other pillar of the grid" which absorbs between 20 and 25 of the budget for the programmes. In the end, for the 2009-2010 season, the cost of the grid will increase by 40, after an increase of 30 a year earlier.
The objective is always to hoist TMC to the rank of fifth national chain before the extinction of the analog, by pursuing a "strategy of power and profitability". To better compete with the "large" generalist, the chain will join the national Médiamat next January. Another sign of willingness to change the size, in October, TMC will launch its offer of catch-up television and will be available on the iPhone.
Strong pressure on prices
In contrast, weakened by the crisis on the advertising plan TMC continuous progress. Its gross revenues increased by 65 in the first half and "September is extremely good." But the pressure on the price is high. The weight of the one on the advertising market for redemption of TMC and NT1, the other chain of the TNT of AB, will be at the heart of the investigations of the competition authority, which must still give its green light to this dual operation. With also NT1 in its portfolio, "TMC Board represents 30 of the market of advertising for new TV channels," said its Director General Béatrice Isal.
To obtain the endorsement of the Constable of the competition, TF1 will have to convince him that strengthening on the TNT she does not acquire an excessive position. Previously forced to maintain a strong separation between its own governance and TMC, the one intends to demonstrate that in two years of the audiovisual advertising market has changed profoundly. Group M6 so that competitors of TMC on the TNT will however all their weight to prove that the operation calls in question the major balances of the market.
Television actors (audiovisual groups, purchase stations, etc.) were interviewed by the competition authority. It opened on 26 August, a contradictory statement, his opinion is expected for the end of the year.
