Half a dozen leaders of the CAC 40 settled thereBut when Europe is not yet won far from itAlso the Euribor 3 months EUR rate fell 0Revel the message of the patterns is moreThis is my motherinlaw who found the siteCopy to correctCobblers are always the worse rideTechnologies have evolved in recent yearsIn the second quarter organic growth declined by 8Last year they grew by 16 to 698 billion yenThe new generations are affected more and earlier"MyGoogle TV". A program. It will perhaps become your favorite leisure. The one where you will find programs that interest you and where advertising will be perfectly adapted to your needs professional and amateur.
A dream Not really.
By buying YouTube for $ 1.6 billion, Google stated some strong beliefs. Lambda users-generated content has value, the video will rely on the Net and model of television as we have known it is shattered.
It was good to ébaudir before the folly of certain blogs, podcasts and videos found in surfing the Net, they are a reflection of the growing customization of a medium who served long especially showcase, market place and source of information. Taken in isolation, the contents of each has a low intrinsic value; Associate, it takes the value. However aggregation is exactly the know-how of YouTube which has developed a platform for dissemination of video.
If customization is one thing, the fact that Internet become multimedia is another matter. The video will become one of the most common means of expression. The technology is easy to use, integrated into the most basic telephone, and glue to the new generations more comfortable in the world of the Visual in writing. Investors see the new goose egg of gold. To the United States, according to Dow Jones VentureOne, $ 156 million has been invested in start-up dedicated to online video on the only first half, against 267 million in the whole of last year. More than 200 sites have emerged. The France is not out of the phenomenon: Dailymotion, Eyeka, vpod.TV, Kewego, Skema were all funded in recent months. Successive sales group for 65 million to Sony, then YouTube (funded by Sequoia Capital) will encourage the speculative bubble that formed around the video on the Internet. For the moment, markets are not afraid: the action of Google rose following the announcement of the buyback.
This confidence is explained because the media model is well suited to the generation Web 2.0, which is characterized both by a technology applications open dans Internet browser and by a type of behavior the collaboration and interaction between users. Communities forge at the speed of light, like those created on Myspace, purchased by Rupert Murdoch for more $ 580 million. YouTube, in nineteen months, has captured 70 million users and has developed hundreds of millions of online videos. The economic model is of itself, is that of mass media. As for the radio and television, the hearing drew advertising. In the hands of Google, YouTube, which will remain an independent company, will be infinitely more ways to monetize this audience and serve advertisers. And to them two, they will be able to industrialise the video version of Adsense, this software that distributes advertising content on sites and blogs.
Well-informed people know that digital television is the next target. It will become possible to customize television advertising for those who watch the on the Net. And mix amateur and professional content. A revolution is underway. "mygoogle TV" is born. It is the dream that Chad Hurley and Steve Chen, not their same YouTube founders, had for their site.
The time is appropriate, that Internet advertising is the fastest growing industry. Google has become a huge Board advertising, hungry for new spaces. It is for this that he has recently signed a huge contract with MySpace $ 900 million. And for this reason, it has invested early in dMarc Broadcasting, a company that allows advertising on radio stations. According to projections of Veronis Sulher Sevenson, an investment company specializing in the media, the interactive advertising market should represent, in 2010, near $ 27 billion, against $ 17 billion for traditional media. At this yardstick, the price of $ 1.6 billion do not so unreasonable.
Need to manage a pitfall nonetheless. The respect for copyright. All amateur videographers are likely to adopt in their works which made their daily world: video clips, songs, logos. Hence a danger of "napsterisation" of YouTube: the champion of peer-to-peer music exchanges finished down under the blows of battering of the music industry. Hollywood, one of the most powerful lobbies in the world, to not leave piller in vain. On the eve of the announcement of the agreement with Google, YouTube had also released several partnerships with Universal, Warner Music and Sony BMG to their sports and CBS information online, as well as video clips. If this kind of agreement makes the legality, it poses a real problem to competition by blocking the market with exclusive contracts. With their cumulative audiences, Google and YouTube will easily have the inside scoop with the majors.
Google offered the fifth most popular site on Internet, but also one which had become the preferred destination for users who leave Google. This is passed by a lesson in humility. Despite the engineering of its founders and its 7,000 employees, Google is not infallible and Google video has had little impact. In their wisdom, Larry Page, Sergey Brin and Eric Schmidt decided that it was better to stop the competition. And move to the next step. One of the après-télévision.
